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Lars Hartkopf

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Top Stories by Lars Hartkopf

Whether or not they know it, most hotels already have a presence on the mobile Web. Potential guests who pull up hotel Web sites on their cell phones often find poor displays and usability rather than a site specifically designed to meet their needs -- and convert them to bookings. "The travel industry should understand that mobile is already here," said Ran Farmer, Netbiscuits managing director for North America, "and they need to get out in front of it because it's moving really fast." How fast? Businesses may be underestimating the number of people on the mobile Web. In some parts of the world, more people access the Web through their mobile devices than on a personal computer. Younger generations expect to do everything on a mobile device that they can do on a fixed PC. For hotel brands, that translates to potential guests using their devices to search for a hotel... (more)

Universal Music Group (UMG) and Netbiscuits Announce Agreement to Expand Mobile Offerings

New York N.Y., January 29, 2010 – Universal Music Group (UMG), the world’s leading music company, will further expand its line-up of direct-to-consumer mobile content and services for music fans through an agreement with Netbiscuits, the world’s leading mobile publishing platform. The announcement was made today by David Ring, Executive Vice President of Business Development & Business Affairs for UMG’s eLabs, and Ran Farmer, Managing Director of Netbiscuits Inc. As part of this agreement, UMG will leverage Netbiscuits market-leading B2B web software platform to launch mobile w... (more)

The Future of Mobile Publishing

Netbiscuits will present the future of mobile publishing at the Mobile World Congress in Barcelona. The award winning mobile cloud computing service introduces new solutions to enable a richer Internet experience on a broad variety of touch screen devices and presents new tools to help customers publish content and services on all mobile channels fast and cost-efficiently. The company is exhibiting at Mobile World Congress 2010, February 15 to 18 in hall 7, booth 7A65. To facilitate an even richer mobile Internet experience, Netbiscuits will introduce a set of new multi-touch ca... (more)

Iconic Hispanic Rapper Down A.K.A. Kilo goes mobile with Xpressmo and Netbiscuits

Reston, VA, and Novato, CA, March 24, 2010 - Netbiscuits, the leading cloud-based publishing platform for the mobile Web, and Xpressmo, provider of an authoring and delivery platform for mobile apps, today announced their cooperation to enable Down A.K.A. Kilo to reach out to his fan base while on the move. Fans can now experience rich media and exclusive content of the hip hop super star both via smartphone apps and the mobile Web. Down AKA Kilo is an enthusiastic user of social media to keep close to his fans, friends and followers. Consequently, the mobile website and apps fe... (more)

eBay Launches Mobile Web Experience for Smart Phones Based on Netbiscuits

eBay, the world's largest online marketplace, has launched the new version of its mobile site. Optimized for smart phones the new site enables rich user experiences and provides new features allowing customers to buy and sell more conveniently via eBay on the go. The new eBay mobile site is based on Netbiscuits, the world's leading software service for cross-platform development, operation and management of mobile sites and apps. Built in partnership with Netbiscuits, the new eBay mobile site gives users access to many features they've already used online. It allows buyers to br... (more)